Timothy G. Pederson
President and Founder
Diversified Benefit Services, Inc. (DBS) was established in February of 1987 by Timothy G. Pederson who is also President of the company. Pederson has a strong background in the communication of employee benefits and has designed many account-based benefit plans. He has given numerous presentations to employers, employees and professional associations. Pederson also had the DBS proprietary software administration system known as the Advanced Strategic Administration Program (A.S.A.P. ®) developed over 10 years ago. In addition to being owned by DBS, the software is federally registered and trademarked.
Pederson has also been active legislatively in promoting tax preferred account-based benefit programs with various elected officials and staffers at the Federal and State level. He consistently provides legislative updates and has frequently had guest legislative speakers at the DBS corporate office. He has recognized that ongoing education and communication with elected and regulatory officials and staff is important in preserving and strengthening account-based plans.
Mr. Pederson graduated magna cum laude from the University of Wisconsin at Platteville with a Bachelor of Science degree in Criminal Justice. He is a member of ECFC located in Washington D.C. and has served on the ECFC national Legislative Committee and CMS subcommittee. He has also achieved the ACFC designation for successful completion of the Advanced Certification in Flexible Compensation offered through the Employer’s Council on Flexible Compensation (ECFC). Mr. Pederson previously served on the Wisconsin Joint Survey Committee on Retirement Systems. He is also a member and past Flexible Compensation instructor at the International Foundation of Employee Benefits (I.F.E.B.) located in Brookfield, WI.
Kirsten King
Director of Business Operations
Kirsten joined the DBS team in 2009 and is an experienced senior-level leader, responsible for ensuring all DBS processes, systems, and personnel are operating effectively and efficiently. She is passionate about the success of our clients, our employees and our business. She is charged with shaping short and long-term strategic goals, oversight of department heads, resource allocation, setting operational policies, managing budgets, and ensuring all align with the objectives and growth strategies of DBS.
Mike Fox
Director of IT
Mike is the most recent addition to the DBS Management team and brings 25+ years of IT development, infrastructure and security experience to DBS. In prior lives Mike worked in manufacturing and professional services verticals and has worked in large corporate, mid sized PE Held and privately held companies. His responsibilities include managing the application development team of engineers that build and support ASAP, DBS’ proprietary benefit plan SaaS offering, the Data services team that support DBS’ secure file transfer process and automation along with the external vendors that assist with application development, infrastructure and security.
Jason Westphal
Government Relations & Strategic Communications
With over two decades of experience as a government relations professional and political consultant, Jason brings a wealth of knowledge to the employee benefits, financial services, and taxation space. As Diversified’s eyes and ears at both the federal and state level, Jason is responsible for monitoring legislative and regulatory activity, providing detailed analysis and recommendations to internal and external stakeholders and managing relationships with key government officials.
In addition to his government affairs work, Jason also leads Diversified’s Strategic Communications & Outreach efforts, helping shape the company’s voice both internally and externally. He oversees targeted marketing initiatives, client engagement strategies, and community partnerships that elevate brand visibility and retention. Drawing on his deep understanding of industry trends and stakeholder needs, Jason develops messaging and outreach that resonate across platforms – from digital campaigns to business development efforts – ensuring Diversified stays connected, relevant, and client-focused.
Kim Weber
Customer Service Manager
Kim joined Diversified Benefit Services in 2015, bringing over a decade of managerial experience to the table. A proud graduate of UW-Whitewater, she leads a phenomenal team dedicated to educating clients and participants on maximizing their benefits while fostering a positive service experience.
In addition to her role as Customer Service Manager, Kim is an active member of the DBS Social Crew, where she helps plan fun and engaging events for the team. She also collaborates with the marketing department, contributing her expertise to enhance communication and outreach efforts and serves as an Ambassador for the Hartland Chamber of Commerce.
Maureen Peterson
Claims Manager
Maureen joined Diversified Benefit Services in 2012 as a Claims Specialist, was later promoted to the role of Team Lead, and now oversees the claims department in the role of Claims Manager. She has a strong business background that includes accounting, banking and small business management. Maureen is committed to the training and development of her team and to creating a positive and supportive work environment. Her top priority is ensuring that DBS clients and plan participants receive exceptional service.
Ann-Marie Drews
Training and Development Manager
Ann-Marie joined DBS in 2011 and is currently the Training and Development Manager. She has over 25 years of management experience in employee supervision, training, customer service and healthcare finance. Her mission is to build and develop a high-performing team of associates through innovative training methods that foster a culture of continuous learning, personal growth and development of DBS’ future leaders. She provides associates with the knowledge, skills and capabilities needed to provide high quality service, make a difference as part of the team and build their own professional career path. She does this by developing training curriculum that is multidimensional, facilitating learning that accommodates varied learning styles, evaluating effectiveness and mentoring to ensure alignment with Company goals and associate readiness for their role. Ann-Marie is also a member of the DBS Marketing Committee and serves as an Ambassador for the Delafield Chamber of Commerce.
Jamie Meshberger, SPHR
Human Resources Manager
With her 20+ years of Human Resources experience, Jamie leads and manages all aspects of our HR operations, including talent acquisition, employee relations, compliance, benefits administration, and performance management. She plays a critical role in shaping a positive workplace culture, supporting the DBS mission, and ensuring the success of our employees within a fast-paced, highly regulated industry.
Kristine Hart
Office Administration Manager
Kristine brings nearly five years of dedicated experience to DBS, advancing quickly through diverse positions leading to the role as Office Administration Manager. Kristine oversees the Client Services, Administrative, Compliance, and Reception teams, ensuring smooth day-to-day operations that support the needs of both the business and its clients.
She is passionate about fostering clear, effective communication across teams and streamlining processes to support a productive, collaborative workplace. Kristine is committed to continuous improvement—both in how the office operates and in helping her team members reach their full potential.