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The DBS Difference

Excellence with a personal touch.

As an industry leading third party administrator, Diversified Benefit Services, Inc. (DBS) goes beyond comprehensive plan design, reimbursement strategies and enrollment solutions. We connect with clients through our personal and knowledgeable customer-focused staff. How does DBS make a real difference for our clients?


DBS recognizes the importance of investing in a team of qualified professionals who provide a high level of service to clients and plan participants. When you contact DBS you are met with quality service starting with our responsive receptionists - no call centers and no long wait times. A key component of the DBS mission is to provide unequalled personal customer-focused service.

Proprietary Software

At DBS our full range of administrative services are supported by a federally registered and trademarked proprietary software administration system developed and owned by DBS. The system has been in use for over 15 years and is known as the “Advanced Strategic Administration Program” (A.S.A.P.®). This robust system affords DBS the ability to meet both the simple and complex plan design needs of our clients.


DBS has provided excellence in benefit plan solutions to plan sponsors regionally and nationally for over 30 years. Our knowledge and experience have allowed us to develop and implement innovative solutions for private sector, public sector, non-profit and tribal clients. We are actively involved legislatively, both directly and in conjunction with our national Association, with Congressional members and staff on issues that affect account based benefit plans.

37 Years

Why Choose DBS?

Excellent People

  • Professional Claims, COBRA and Customer Service teams


  • “First in Flex” – first Wisconsin based FSA TPA serving clients from coast to coast
  • Active legislative and regulatory involvement

Innovative Forward Looking Proprietary Software

  • Federally registered and trademarked robust proprietary software developed and owned by DBS - “Advanced Strategic Administration Program” (A.S.A.P.®)

Unequalled Service

  • Personal service making the complex understandable
  • Responsive receptionists - no automated answering machines
  • We deliver on our promises

DBS Advantages for clients, participants and brokers.


  • Comprehensive plan design services
  • Unique plan design options
  • Employee communication & education
  • Experienced professionals
  • Dedicated Claims Specialists


  • Effective communication materials
  • Easy-to-use software
  • Mobile applications for quick and convenient claim filing
  • Claim filing options designed to accommodate everyone
  • Secure online access
  • Knowledgeable customer service representatives making the complex understandable
  • Experts with answers


  • Complete line of account based plans
  • Comprehensive plan design service
  • Full plan integration
  • Seamless and paperless claim choices
  • Mobile applications
  • Professional Sales Representatives

DBS summed up in 20 seconds

Diversified Benefit Services, Inc. (DBS) is a Wisconsin based, industry leading third party administrator (TPA) established in 1987. We have hundreds of clients of all sizes located across the country. We provide comprehensive plan design and reimbursement strategies as well as communication and enrollment solutions for FSAs, HRAs, HSAs, COBRA, Tribal Member Benefits and other customized programs. Our services are supported by a robust proprietary software administration system and a knowledgeable, customer-focused professional staff.

From America’s Heartland

Hartland, Wisconsin